Advertise creatively with offbeat sports

Great article on a slightly different approach to advertising. Why not? It keeps you in the sports realm without having to pay NFL prices.

"There is definitely a growing trend in 'fringe' or 'secondary' sports," says Ray Artigue, executive director of the sports business MBA program at Arizona State University's W.P. Carey School of Business. "The level of competition or participation is really relative. It's still a sport, and it often captures our imagination."