Wednesday, May 21, 2008

Adwords users better check homepage loading time

Using Google Adwords? Don't most of us? Well, to get a good grade from Google, you are best off with a quick-loading website.

According to Shelly Banjo of the Wall St. Journal (we haven't heard of that newspaper either, but we'll be trusting in this instance), your site's loading time will become a problem in June:

"In mid-June," she writes. "Slow load-time grades will begin to ding an advertiser’s “Quality Score,” the formula Google uses to determine how much to charge advertisers for their keywords to show ads."

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