Peter King on publicists

Peter King talks about his job at Sports Illustrated with PRWeek. Here he discusses his relationship with PR people:


PRWeek: What's your interaction like with PR professionals? Do you get pitched?

King: A lot of times in the offseason, I will get sent story ideas that are legitimate, good stories ideas from very good PR people, and I listen and sometimes I do them. I'm in the process of doing one now, I'd rather not say what, but I think that PR people, especially ones that I've had a relationship with for a long time and I trust and [listen] when I say, ‘No, that's ridiculous. I have no interest in doing that.' That doesn't happen often, because they know not to give me that stuff.

I think PR people serve a great purpose especially if they know what I like. A lot of times PR guys will send me an e-mail and say this might be something we like for Monday Morning Quarterback, it's the sort of quirky thing we read there.