Actual good PR advice

Entrepreneur.com has some good PR advice on how you should approach journalists. Not that nonsense I showed you last week about how to write a press release that is line-by-line just like an article in your target magazine.

A quick excerpt of how to prepare:

"Read everything they write. Do a Google News search by name and subscribe to the e-mail alert or RSS feed--you'll receive updated e-mails with your targeted journalists' latest stories.

"A lot of journalists now have blogs and podcasts. Find their blogs and subscribe to, comment on and write relevant trackbacks to them from your blog or website. This can be a great way to start getting on their radar screens. But don't spam them. Make sure you offer thoughtful comments that add to the conversation."