Anhueser-Busch to cut radio spending

An article in Ad Age says that brewing giant Anheuser-Busch is cutting it's radio budget by about $38 million over the second half of 2008. A-B is embracing costs cuts in an effort to fend off a hostile takeover.

This is actually a pretty big blow for the radio industry. It's not just the money they are losing, but A-B has been a huge proponent for the medium and it would hurt radio greatly if the appearance was that someone like this didn't think it was as important anymore.

Plus, now we'll hear less of the "Real Men of Genius" commercials, which were perhaps the only radio spots that I ever got excited to hear.