Internet ads for kids suck?

They do according to Andrew Monfried, founder and CEO of Lotame.

“One of the reasons why kids are turning off advertising is they are seeing ads that are absolutely horrific,” he said, explaining the relatively low click-through rates. “And often times, they’ve seen it 4,000 times. So they’re not clicking.”

Monfried’s solution: “How about this. Less ads. Less ads period. And make the ones you have more valuable.”