Make sure your emails are getting through properly

23% of retailers that send emails with images in them are having their messages come through . That's like when I get an email that is completely in Russian or Japanese. It's nothing less than completely annoying.

"The results of this study underscore the importance of proactively designing email to compensate for image suppression," said Jordan Ayan, CEO of SubscriberMail, in a statement. "Specifically, email marketers must design emails to work with and without images present and test to ensure optimal image rendering. Marketers whose design accounted for image suppression reported impressive lifts in key performance arehttp://www.blogger.com/img/gl.link.gifas. Still, a significant percent of email marketers realize this issue, yet fail to take action to address it."

Other findings from this study:

•14% of retailers compose their navigation bars with HTML text rather than images.

•3% of retailers used HTML call-to-action buttons rather than images.

•88% of retailers include a "click to view" link in their preheader text.

•63% of retailers include whitelisting instructions in their preheader text.

•The emails from only 21% of retailers displayed meaningful snippet text.

As a non-email marketer, I urge those that are to get it together. We get enough annoying nonsense.