Coke Zero in trouble?

There is a report in MarketingWeek that a Chicago businessman is filing a lawsuit against Coca-Cola for using the brand name "Zero."

Mirza Baig, owner of Blue Springs Water Co., says that he came out with a no-calorie (water has calories?) water brand called Naturally Zero back in 1998. He says that Coke new about this but decided to use Zero anyway.

Coca-Cola spokesperson Ray Crockett said this in a statement:

"In response to repeated threats, we filed a suit against Mr Baig and his company in Atlanta several weeks ago for a declaratory judgement and injunctive relief, in order to resolve the issue."