Monday, July 7, 2008

Get with it, start advertising online

According to Mediaweek, WSJ.com, the website for the Wall St. Journal, has increased site traffic by 94% since this time last year. 94%! Total page views are up 45% to 150 million views.

Think this internet thing is here to stay? You hear these numbers, yet people are still hesitant to advertise online.

What will it take? Do people realize how easy it is to track the effectiveness of an internet campaign? And if you do a wee bit of research, there are tons of good deals to be had.

We aren't suggesting that you completely ditch the print model, but it's irresponsible to not even look into the internet side.

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