Should you market to baby boomers?

This article on Entrepreneur.com says you absolutely should, and we would agree with them. These people are a huge market and they have money!....or whatever is left of it.

The fact is boomers spend far too much money to be ignored during tough times. By some estimates, they spend $400 billion more per year on goods and services than any other generation. The numbers tell the tale: According to our analysis of U.S. Census data, over the next 10 years, the 18 to 49 age segment is projected to grow by only 1 percent to about 137 million. Meanwhile, the 50-plus age segment will swell 21 percent to 116 million.