Marketing to 50+ year-old women
I found a site I like. Not so much for the content (I'm a 31-year old male, I don't think they even want me reading the site) but because of the idea. When you talk about marketing there is a large group of people that is overlooked: Women over 50 years old.
Women have more purchasing power than ever and in most cases make a lot of purchasing decisions for the household. At least in my folks' house that's the way it goes.
So check it out, it's called VibrantNation.com.
posted by Micah Warren @ 5:45 PM
1 Comments
1 Comments:
As a fellow publicist I think it's great you are spreading the word about this site. It's hard to find quality sites, or even magazines for women over 50. And they are the baby boomers! Their kids are finally out of the house (for the most part!) and they have time to plan for their own future!
Post a Comment
<< Home