Advertising revenue is up?

According to NBC executive Jeff Zucker and the owner of every media outlet every created, Rupert Murdoch, things are looking up for advertising spending.

“Almost in every property at the moment [there is] a slight lift,” Murdoch said at an annual Goldman Sachs conference. “It’s very much better than it was a couple of months ago. It’s everywhere,” he added, noting an 8% fall in revenues at News Corp’s television stations in September. There was expected to be a 20% fall at this point, so the fall is technically a good one.

Zucker added: “There’s no question – advertising feels better.”

We admit that we are seeing things start to turn up as well. We might finally be pulling out of this thing.