Bank of America rolling out new Merrill Lynch campaign
It's nice to see Bank of America doing well. Apparently, they received enough bailout money to launch a sufficient advertising/marketing campaign for their relatively newly acquired Merrill Lynch brand.
It's the new "help2" campaign, which says for instance that Merrill Lynch offers "help2know" with access to research from Bank of America Merrill Lynch Global Research.
Uh huh. Those two comapanies have been so stellar, I'd love to know how their research can help me and my company go in the toilet.
The marketing campaign will feature spots on TV, radio, internet and print. Awesome.

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